Schlagwort-Archiv: m-commerce

Factsheets zu den Themen Enterprise Mobility, mCommerce und mHealth

Banner Factsheets

Diese Woche möchten wir unsere neuen Consulting-Factsheets zu den Themen Enterprise Mobility, Mobile Commerce und  Mobile Health vorstellen. Sie beinhalten allgemeine Informationen, Statistiken und Use Cases zu den genannten Themenbereichen. Wenn sie nähere Informationen benötigen, zögern Sie nicht uns zu kontaktieren.


Smartphones und Tablets im M-Commerce

Potential im M-Commerce

Die zwei neuen besten Freunde des Menschen sind im Alltag nicht mehr wegzudenken. Smartphones und Tablets breiten sich immer weiter in neue Gebiete aus, die dem Menschen das Leben erleichtern und Unternehmen neue Wirtschaftszweige aufbereiten sollen. So ist es nicht verwunderlich, dass sie auch als mobiler Einkaufswagen immer populärer werden. Die M-Commerce Branche wächst immer weiter an den großen Bruder E-Commerce heran und konnte 2013 sogar eine 200% größere Wachstumsrate verzeichnen.[1] Weiterlesen

Mobile-friendly websites boost m-commerce sales

M-Commerce: Mobile Devices

What is the role of mobile devices in stationary or online commerce? In many cases, consumers view a product in the store and take it in visual inspection, but buy it elsewhere or online. This scenario is known as the dreaded “showrooming“. The products are considered at the exhibition space, but aren’t ultimately purchased. Common reasons for this are the additional values of e-commerce, such as: further product details, price comparison as well as ratings and recommendations of other customers. Increasingly, buyers are interested in using their smartphones for the mobile purchase of products so that they can quickly search the desired item or can pay them cashless with their credit card or related non-cash means. On the other hand, waiting times on busses or trains are often used for a little shopping tour on the smartphone or tablet as well as browsing sessions in the evening on the couch for the latest products at their favorite shop. These facts lead to the conclusion that many customers want to retrieve mobile content. According to StatCounter global data, mobile devices accounted 14 % of global web traffic in 2013, up from 3% in 2010. So companies would be well advised to make sure their online services are also available for mobile devices. Weiterlesen